Insights · Podcast

Sales in Asia

Real conversations with leaders, professionals and operators on how to sell, scale, lead and win in Asia. Hosted by Benny K. P. Tan.

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About the show

Asia isn't a single market — it's a complex landscape of cultures, markets, and decision-making dynamics where success takes more than global best practices. Sales in Asia brings a practitioner's lens to the realities of selling here, through real stories from leaders navigating complex, multi-market deals.

Season 2

Ep 1

The Future of B2B Sales in Asia

Philip Yim — Managing Director, Kärcher Singapore & Malaysia

Despite rapid technological change, trust and human relationships remain at the heart of great selling — and translation isn't localisation.

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Ep 2

Navigating B2B Selling in Korea

Professor JJ Song — Sales Management expert & educator

Why a one-size-fits-all process fails with Chaebols, SMEs and foreign-led enterprises — and why culture eats strategy for breakfast.

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Ep 3

The Sales Pipeline Illusion — B2B Insights from Indonesia

Kidung Ajisurya — Sales Director (Industry) SEA, Bureau Veritas

Why seemingly healthy pipelines fail to convert: activity doesn't equal progress, a 'polite yes' can mean 'silent no', and trust takes years.

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Ep 4

Leading Teams in Asia

Charles Ferguson — growth advisor (Intel, Microsoft, Salesforce, SAP)

What the West gets wrong about leading in Asia, a battle-tested framework for building leaders, and why relationships are the result, not the strategy.

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Ep 5

Building a High-Performing Sales Culture in the Age of AI

Charlene Tan — Head of Asia, Qualtrics

The behaviours that silently make or break sales culture, why your top performer might be your biggest liability, and why trust is still the only currency.

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